Cartier Must Bags: A Timeless Classic
Inspired by the masculine wardrobe, Cartier’s accessories were designed for the modern woman—and literally must-haves. Back in the 1970s, then-president Robert Hocq wanted to create a line of products that one simply must have, coining the phrase “Les Must de Cartier.”
The Must de Cartier bag made its debut in 1973 and quickly became a cult favorite by the 1980s. Its sleek design, structured shape, and luxurious leather made it a symbol of understated elegance, perfect for day or evening.
One of its most lasting legacies is the rich burgundy color introduced with the line—a shade that remains a signature of Cartier’s design to this day. Timeless, versatile, and iconic, the Must bag continues to be a favorite among collectors and fashion lovers.
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